Markets change... and so do the players. To reflect your evolving target customers—and their pain points—it's helpful to continually refresh your Buyer Personas. Fortunately, it's easier than you think.

Join us to learn:

  • A painless process for keeping your B2B Buyer Personas updated and your content marketing strategy relevant to those personas.
  • Marketing mistakes that reduce the effectiveness of your Buyer Personas... and how to avoid making them during the lifespan of your personas.
  • Triggers to know when it's time to update your Buyer Persona lineup.

Don't let the market evolve without you! Extend the lifespan of your B2B Buyer Personas by refreshing them to reflect current trends and beliefs.

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Keeping Your B2B Buyer Personas On Point

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ABOUT THE AUTHOR

image of Ardath Albee

Ardath helps B2B companies create persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. She is the author of Digital Relevance: Developing Marketing Content + Strategies that Drive Results and eMarketing Strategies for the Complex Sale.