Brands that plan in silos miss opportunities, waste time, and fracture their customers' journeys.
Today's business buyers shop across multiple channels and devices. To cut through the content clutter, brands must deliver a cohesive and compelling omnichannel experience.
In this session, Patty Radford Henderson walks you through a customer-centric approach to omnichannel content planning. She'll share practical tips for gaining cross-channel and cross-departmental alignment so you can deliver a cohesive and compelling experience that advances the customer journey and drives more revenue.
You'll walk away with proven frameworks to:
- Gain alignment on a customer-centric approach to strategic planning
- Establish an overarching and prioritized content plan and cadence
- Break down silos with cross-channel and cross-departmental content programming
SPEAKER
- Patty Radford Henderson
- Senior Marketing Strategist
- @prhenderson
Patty is a senior marketing strategist and former agency owner. She founded Annum in 2020 to bring all marketing initiatives, campaigns, channels, and tactics into one omnichannel planning calendar. With Annum, marketers build stronger integrated plans and drive more revenue.
