One of Marketing's most important roles is to communicate your brand's value proposition.

So it's no wonder that among your marketing team's most-asked questions are, "How do we position our products and services?" and "How can our messaging reflect the value we provide to our customers?"

In this presentation, Pam Didner shares a simple process that streamlines your value propositions across your products and services. You'll bring clarity to your messaging... and relief to your sales and marketing teams.

After this session, you'll be able to:

• Create and execute a successful messaging framework built around product features and benefits, mapping your messages to customers' pain points and challenges
• Comprehend the benefits and nuances of a consistent framework
• Create enticing value propositions with step-by-step instructions