Sponsored by Salesforce

Most marketers agree AI can save them time, and demand gen marketers can benefit from this the most. It can help you find and target the best leads and accounts, and it can help you build out content quickly.

But there are a number of considerations businesses must face before deploying AI in their demand gen strategies.

In this FREE session from AI for Demand Gen Marketers, you'll learn how to ready your business to use AI successfully.

Join us to discover:

  • The difference between predictive and generative AI, and when to use each
  • How to prepare your data to leverage predictive and generative AI effectively
  • How AI can help you understand your customers
  • Considerations for protecting your data and building trust with customers

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Building Out Your Demand Gen Strategy With AI

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ABOUT THE SPONSOR

image of Ruth Bolster

Ruth Bolster, a product marketing manager at Salesforce, is a Salesforce Certified Pardot Specialist and enterprising content marketer. Ruth is experienced in driving sales through segmented digital marketing.