Organizations recognize that account-based marketing is a necessary strategy for driving sustainable growth in B2B revenue generation. And many companies have established ABM teams or purchased ABM technologies.
But launching your ABM is one challenge. Sustaining success is another—especially when there are so many variables involved.
Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing customer relationships that build long-term success.
Register now for Foundational ABM Building Blocks to get insights on:
- Building a solid data foundation
- Targeting, signals, and optimizing engagement channels
- Aligning your ABM program with the customer lifecycle
- Establishing effective KPIs and reporting strategies
