Interactive content solicits participation. Consuming it requires action. A feedback loop is usually part of the process. And in recent years it’s catapulted into the mainstream: companies are taking a page from leading online publishers by experimenting with quizzes and other interactive content in their own engagement programs... and most are more than happy with the outcome.

Our 27-page guide, Engage Customers and Generate Leads With Interactive Content, will show you that it's more than just fun and games; interactive content can deliver serious results.

You will learn how to...

  • Plan your interactive content
  • Create and distribute your content
  • Use it to improve data capture and lead scoring
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KEY DETAILS

  • Release Date: September 21, 2016
  • Element: Plan, Create, Communicate, Management
  • Topic: Content, Demand Generation
  • Price: $0

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