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REPORTS AND GUIDES
Engage Customers With Interactive Content
Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.
Interactive content solicits participation. Consuming it requires action. A feedback loop is usually part of the process. And in recent years it’s catapulted into the mainstream: companies are taking a page from leading online publishers by experimenting with quizzes and other interactive content in their own engagement programs... and most are more than happy with the outcome.
Our 27-page guide, Engage Customers and Generate Leads With Interactive Content, will show you that it's more than just fun and games; interactive content can deliver serious results.
You will learn how to...
Plan your interactive content
Create and distribute your content
Use it to improve data capture and lead scoring
Release Date: September 21, 2016
Topic: Marketing Content, Demand Generation
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