There are tricks to getting agile marketing right, and we’ve put them in this 36-page guide, Four Requisites for Agile Marketing Success. It runs through what it takes to make the agile approach really work—the right attitude, the voice of the customer, “flow-jo” (flow mojo), and teamwork—along with tips for putting it all into motion.
You will learn the fundamentals of agile marketing, including how to...
- Translate techniques used in the agile tech development methodology to the marketing world
- Understand your customers (and harness that knowledge to guide every marketing decision you make)
- Ensure your team is more productive and in sync
