Airtable Marketing Trends Report

Despite investment in tooling and processes, marketers aren't operationally equipped to build customer experiences at scale, and they're punching in hours of manual work to make up the difference.

So the question is: why is it happening? And more importantly: how can we fix it?

Airtable recently surveyed 300 marketers about the systems, tools, and workflows they're using—and the challenges that persist. It also looked at possible solutions to improve agility and productivity.

Check out this report to learn how:

  • Demands for production agility are increasing
  • Teams are bearing the brunt of broken processes
  • Poor flow of information is hobbling decision-making
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  • Release Date: May 24, 2021
  • Sponsor: Airtable
  • Topic: Customer Experience, Marketing Strategy
  • Price: $0


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Airtable empowers teams to keep up with change by creating a single source of truth around dynamic information, ensuring data is always in sync and up to date. Our platform enables agile marketing teams to view, analyze, and build workflows in the ways that work best for them, streamlining every phase of the content lifecycle and customer journey.