As a marketer, you don't have the luxury of choosing between creativity and speed in meeting demands for content and campaigns. And if you're feeling stressed, you're not alone. See the latest trends, and understand how a single source of truth can enable your team to operate much more efficiently. Sponsored by Airtable.
Despite investment in tooling and processes, marketers aren't operationally equipped to build customer experiences at scale, and they're punching in hours of manual work to make up the difference.
So the question is: why is it happening? And more importantly: how can we fix it?
Airtable recently surveyed 300 marketers about the systems, tools, and workflows they're using—and the challenges that persist. It also looked at possible solutions to improve agility and productivity.
Check out this report to learn how:
Demands for production agility are increasing
Teams are bearing the brunt of broken processes
Poor flow of information is hobbling decision-making
Release Date: May 24, 2021
Topic: Customer Experience, Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Airtable empowers teams to keep up with change by creating a single source of truth around dynamic information, ensuring data is always in sync and up to date. Our platform enables agile marketing teams to view, analyze, and build workflows in the ways that work best for them, streamlining every phase of the content lifecycle and customer journey.