The State of Brand Experience Management

Traditional marketing efforts simply won't pass muster anymore. In order to thrive, your brand needs to create, foster, and deepen the relationships it has with current and potential customers by integrating brand experience (BX) and customer experience (CX).

Brand experience management is how you can achieve this. This commissioned study conducted by Forrester Consulting on behalf of Qualtrics evaluates how BX leaders can unleash their brands to drive millions in additional revenue, increased lead gen, shareholder growth, and customer satisfaction.

Check out this study to learn about key findings (and what they mean for you) including:

  • How BX management helps firms overcome critical challenges and drive business success
  • How leaders are distinguishing themselves through advanced data, processes, and technology practices
  • Key recommendations to level up your BX management
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  • Release Date: June 14, 2021
  • Sponsor: Qualtrics
  • Topic: Branding, Marketing Strategy
  • Price: $0


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Qualtrics is the leader in customer experience and creator of the Experience Management (XM) category. Over 13,000 organizations use the Qualtrics XM Platform™ to attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about.