How US Auto Insurance Consumers Want to Be Engaged by Their Carrier
Consumers' lives are constantly changing, and this means that their auto insurance needs may change as well. So, if you're not reaching out, you may be missing out. This guide contains everything you need to know to maintain optimal engagement with customers, even off-cycle. Sponsored by LexisNexis Risk Solutions.
Think auto insurance customers are content with an annual renewal notice and otherwise would prefer not to hear from you? Think again. Only 46% of customers report that their carrier contacted them during the policy term, even though many are receptive to it.
That's a significant disconnect between what customers want and what they're getting in terms of carrier outreach. The latest Research from LexisNexis Risk Solutions reveals crucial insights that can help you engage with your customers to improve their satisfaction and your profitability.
Check out this guide to learn about:
Insights from the latest auto insurance consumer study
Boosting retention by reaching out at the right time with the right message
What do your customers want to hear from you, and what happens when they don't hear from you?
Release Date: June 21, 2021
Topic: Customer Experience, Marketing Strategy
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THIS REPORT IS SPONSORED BY:
LexisNexis Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare, and government.