We have always lived in a changing world and, particularly for marketers, the past can teach us how to deal with the present and plan for the future. It starts with making sense of recent challenges and prioritizing key elements related to the digital transformation. Sponsored by Sitecore.
For many businesses, the past year involved a lot of changes, including the rapid acceleration of digital transformation and the rollout of new martech solutions.
The one thing that's certain is that changes will keep coming, which begs the question: how can marketers use the lessons learned during the pandemic to continue making progress—and accelerate their companies' growth?
To help pinpoint the answers, Sitecore commissioned research into the pandemic's impact on marketers and their programs. This guide highlights some of the key findings.
Check out this guide to learn about:
Making sense of an unprecedented year in marketing
Moving forward from a time of rapid change
Shifting your focus (and the unexpected upside)
The tools to adapt, and how to maintain momentum
Release Date: August 9, 2021
Topic: Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Sitecore is the leading provider of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L'Oreal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders.