How to Attract More Prospects: Act-On Solutions Guide
If your demand-gen model hasn't yet shifted from sales-based to customer-centric, now is the time. This guide will show you how to overcome the top challenges of each channel, connect with your customers in new ways that engage and convert, and boost your bottom line. Sponsored by Act-On Software.
Demand generation is about more than just capturing contact information. It's also about generating higher quality leads, shortening the sales cycle, and producing revenue that's directly attributable to specific actions.
And when you pair your demand generation program with a holistic content strategy, you'll create interest, foster engagement, and authentically attract the right prospects to your brand.
Check out this guide to learn how to:
Create content that drives awareness and improves conversions
Personalize your offerings to enhance the buyer journey
Activate and accelerate your lead generation strategy
Release Date: November 1, 2021
Sponsor: Act-On Software
Topic: Demand Generation
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THIS REPORT IS SPONSORED BY:
Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.