Building Better Connections: Using Influencers to Grow Your Brand

Many brands are spending big on social platforms and turning to influencers to make more personal (and profitable) connections with their potential customers.

But with the ever-growing number of influencers out there, and the major dollars being invested, influencer marketing has become a complex landscape for many B2B marketers to navigate.

Download this FREE resource from media powerhouse Nielsen to get insights into the social media influencer landscape across major platforms like Instagram, TikTok, and YouTube.

You'll learn:

  • How influencers engage with their audiences
  • The top influencer personas across platforms
  • How to know which influencer is right for a campaign
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  • Release Date: July 11, 2022
  • Sponsor: Nielsen
  • Topic: Advertising & Promotions, Marketing Strategy, Social Media Marketing
  • Price: $0


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Nielsen shapes the world's media and content as a global leader in audience measurement, data, and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.