The State of Modern Marketing Data Standards

The explosion of marketing channels means you have more data than ever—and it's often spread out among different teams and advertising partners, in email, and even on personal computers.

Such dispersed data makes proving ROI difficult—and it can put your company at risk for expensive violations of privacy laws.

This report presents the state of today's data standards across 140 US-based advertisers and agencies from September 2023—and among those surveyed, "91% agree putting a data standards practice in place is a must to move forward in a privacy-centric way."

This free report also presents seven steps for implementing data standards at your company to increase your marketing ROI with better targeted ads, less wasted ad spend, and better attribution. Download it now to learn how you can...

  • Increase your advertising ROI by up to 30%—making data standards a financial benefit, not a cost
  • Protect your brand from running ads near unsuitable or unsafe content
  • Reduce wasted ad spend resulting from mismanaged or unorganized ad creative shared with partners and agencies
Rate this


  • Release Date: October 30, 2023
  • Sponsor: Claravine
  • Topic: Marketing Strategy, Measurement & Analytics
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.


By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

Please check the box to continue.



Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences. By taking the drama out of marketing data, teams can trust their data and make confident business decisions.