Question

Topic: Strategy

Thank You For Customers

Posted by Anonymous on 4/9/2006 at 10:20 AM ET 250 Points
We want to place something memorable in each customer's car after their car is serviced. Kinda like the hotels that leave a mint on your pillow.

-This is an upper-scale auto repair facility
-High brand recognition

Thanks.
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RESPONSES

  • Posted on 4/9/2006 at 10:29 AM Member
    It seems you want folks to remember your company and that your customers may have careers where they would engage computers.

    What better way to stick in their memories than by providing a "Memory Stick" or jump drive with each servicing.

    The jump drive does not need to have much memory on it . . . and you could have your logo, etc . . . on the outer casing . . . better yet, you could have them pre-programmed with a presentation or a thank you document from your company with links to your Web site that invites them to join an oil change or services rewards program . . . Such as on your 10th oil change, you will get one free, etc.

    This is a low cost interactive opportunity to get into your customers' memory when they aren't thinking about their cars, as well.

    Best of Luck,

    Michael Melone
    michael@gumptionmedia.com
  • Posted by Frank Hurtte on 4/9/2006 at 12:09 PM Member
    I suggest something different every time. Further, if possible, and you really know your customer, I believe something individualized for them.

  • Posted by djohnson on 4/9/2006 at 6:44 PM Accepted
    Most people I know do a few things in their car. First, and most obvious, they drive it. Secondly, they use it as a mobile office. Lastly, they drink coffee in it. I imagine you have seen more than your fair share of empty coffee cups in the cars you service.

    Coffee is something most people like and most people drink while driving. Therefore, I would recommend giving away a very nice travel mug (stainless steel or brass with a leather holder) and a gift card to Starbucks. Some of the specialty advertising companies personalize these so you can even have your logo printed on it.

    Obviously, if the coffee mug is nice enough, people will use it and every time they take a sip of coffee they will be reminded of your business.

    Hope this helps,
    Dave Johnson
    www.cards911.com
  • Posted by easyE on 4/10/2006 at 11:29 AM Member
    A check list of all the services preformed and initialed by the tech. This will ensure that everything that is suppose to be done-gets done. This serves as a reminder for the tech and a service for the customer. Here you kill tow birds with one stone. Add a bottle of Touch-up paint (since you have already a mixed match - A 2-4oz. bottle is a good amount). Add a syringe for them to use to repair "Stone Chips" (very economical - Call it a "Paint Touch-up Kit"). Put everything in a bag with general instructions on how to use (1, 2, 3, 4). Always include a Written Warranty and a CSI card. Add a fresh box of cookies with each delivery. Your cost for this would be less than $5.00 per vehicle. You will be surprised how many people remember the cookies. Aside from an outstanding repair and higher level of service - This could become your trademark. What does Acura or Lexus do for their customers - hmmm - A bouquet of fresh flowers is always found on the passenger seat when they buy a new car – Now I am an Acura customer for life!
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