Question

Topic: Strategy

Bringing A Branded Label (clothing) To The Market

Posted by Anonymous on 250 Points
Hey All,

I have a question that I was hoping someone out there could help me with. If a company decides to bring their product to market, say for an athletic t-shirt (all else being equal with competitors, i.e. quality). Typically what is the price discount that the new entrant should typically charge so they can compete with some of the other well established names? tks! Sources, or supporting data would be great.
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by Frank Hurtte on Member
    I suspect you need to be 20% cheaper to get any attention.

Post a Comment