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This question has been answered, and points have been awarded.
Advantages & Disadvantages Of Marketing Concepts
Posted by Anonymous on
7/4/2007 at 3:08 AM ET
I have an essay of Advance Marketing course. The competing concepts under which organizations have conducted marketing activities include: the Production concept, Product concept, Selling concept, Marketing concept, and Holistic Marketing concept.
I extremely appreciate if you help me to "evaluate the advantages and disadvantages of each concept". Which concept do you believe is the most effective?. Please give me some explain. Thanks.
I know the definitions of these concepts, but I do not know how to evaluate each concept. Therefore, your opinions are very appreciated!
Moreover, please tell me either a few journal articles or website that you think might be useful.
Thank you very much for your help.
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