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Topic: Other

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Advantages & Disadvantages Of Marketing Concepts

Posted by Anonymous on 25 Points
Hello everyone,

I have an essay of Advance Marketing course. The competing concepts under which organizations have conducted marketing activities include: the Production concept, Product concept, Selling concept, Marketing concept, and Holistic Marketing concept.

I extremely appreciate if you help me to "evaluate the advantages and disadvantages of each concept". Which concept do you believe is the most effective?. Please give me some explain. Thanks.

I know the definitions of these concepts, but I do not know how to evaluate each concept. Therefore, your opinions are very appreciated!

Moreover, please tell me either a few journal articles or website that you think might be useful.

Thank you very much for your help.

Kristin G.

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