Know-How Exchange : Strategy

dear ajay

first of all pls tell us more about the brand positioning, which country u are operating, how premium is the price, what is the reason behind of running a sales promotion etc.

nevertheless, some ideas

- Create a limited-edition range of jewellery for any festival i.e. Puja, Holi etc and offer price discount or exclusive membership of an association or club on certian price amount purchase . (remember price discount may harm the image of the brand)

- a longshot one: offer an "Exchange Offer" in whch consumers can give you their old jewellery (say gross weight of X gm)and adding some money(Y amount) they can get a new jewllery worth (X+a)gm. THis will depend on your cost benefit ratio and lemme caution you it might not work if the jewellery is of gold in INdia.

- collect potential consumer information and then print promotion flyers and distribute them to working women at their office by promo team.

hope i have been of some help. After you answer my queries i will be able to give some more ideas/plans. good luck!

Mushfique

Dear Ajay

since it is not India then Exchange Offer, i believe will work as women (with NRIs) will love to sport a new set of jewellery without having much dent on their wallet. you can combine both Limited Edition Offer with Exchange Offer to have a better impact in market.

this will hopefully met all your objective. Pls share with us what do u think of the ideas. will get back to you with other ideas soon.

bytw, which country r u talking about, UK/Middle East/USA, good luck!

Mushfique

add to my earlier posting...

great idea by aosterday!! but i think u need to have a BIG insurance budget to achieve this, no matter where you are doing jewellery sales promo like Test Drive, there will always be some Jewel Thief :-)

cheers