Question

Topic: Strategy

Require Branding For A New Sanitary Napkin

Posted by Anonymous on 8/17/2010 at 3:59 AM ET 25 Points
I am planning to import new Superior quality Sanitary Napkins with antibacterial protection and maket in India. Target customers are all Retail and Wholesale Outlets, Pharmacies and other Convenient stores. I need valuable advise how I can effectively promote this product with its unique quality compare to any brand in the market. Need suggestions how a prodcut being launched, marketed.
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RESPONSES

  • Posted by mgoodman on 8/30/2010 at 12:17 PM Accepted
    Make sure your product concept is perceived as superior by your target audience. What you think about antibacterial doesn't matter; it's what your target audience thinks that counts.
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