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Topic: Strategy

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This question has been answered, and points have been awarded.

Require Branding For A New Sanitary Napkin

Posted by Anonymous on 25 Points
I am planning to import new Superior quality Sanitary Napkins with antibacterial protection and maket in India. Target customers are all Retail and Wholesale Outlets, Pharmacies and other Convenient stores. I need valuable advise how I can effectively promote this product with its unique quality compare to any brand in the market. Need suggestions how a prodcut being launched, marketed.

  • Posted by simy on Accepted
    Hi Wellnessbahrain,

    First thing that came to mind re your new product...what research have you done thus far? That would help define your cost when entering the marketing, where you'd position this product etc...I can say off the top of my head you can look at co-branding with hotels, restaurants and like minded companies...but it'll be working in the dark...who are your competitors? are your napkins individually wrapped, size?

  • Posted by mgoodman on Accepted
    Make sure your product concept is perceived as superior by your target audience. What you think about antibacterial doesn't matter; it's what your target audience thinks that counts.

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