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Know-How Exchange

Topic: Strategy

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This question has been answered, and points have been awarded.

Gettiing Product Reviews On Leading Review Sites

Posted by egarcia on 250 Points
Recently I discovered our top 3 competitors were reviewed and rated by two respected review sites. This obviously generates traffic for the brands reviewed as well as link benefits. I follow these review portals and writers, tweet their stories out, interact with their brands but my brand was overlooked. How can I get these sites to consider my brand? Any tips would be appreciated.

  • Posted by Gary Bloomer on Accepted
    Why not simply ask for reviews from the sites in question?

    You might also want to approach existing clients and customers and ask them if they'd be willing to contribute similar reviews to other review sites within your niche. Any reviews you gain need to be the real deal because fake reviews can and will, in the long term, bite you in the rear and damage your credibility.
  • Posted by Moriarty on Accepted
    Firstly, I agree with what Gary says.

    My point is more general - why do you want that kind of traffic? Just getting any Tom Dick or Harry to visit is not the sort of progressive marketing technique I endorse. There is too much power left in the hands of others.

    My point is that if you hit a niche - your ideal customer's needs - and meet that using highly targeted *paid* advertising, you have some control over this. You can

    (1) Easily adjust your message, landing pages and so on
    (2) Easily adjust bid pricings
    (3) Discover where your best leads are coming from and so be able to pay lots more for this kind of lead - that give you an estimable degree of profit.
    (4) Most importantly, the signs of a drop off in traffic are visible - and to some degree under your control. You won't be flying out one morning on the basis of traffic that disappears by the time your flight has landed.

    These four things along with some other techniques that are not so hard to learn give you real control over your traffic sources.

    To your success,

    Moriarty xx
  • Posted by Jay Hamilton-Roth on Accepted
    You might also consider helping the reviewer by writing up a "fair" comparison between your product and the ones they reviewed. Make it easy for them to see if including your product for review would be a benefit to their readership.

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