Question
Topic: Strategy
Art Gallery Marketing
An art gallery is seeking to build more business. They are located in an upscale strip mall that gets some drive up traffic but not a lot of foot traffic. The art they sell, paintings and bronze sculptures from various nationally know artists, have an average sales price of $3000. They have been doing some direct mail to zip codes nearby, the demographics being upper middle class to wealthy. They do showings every 2-4 weeks, trying to draw in prospects. They capture customer data now, both from walk-ins and on their web site, but have been inconsistent about capturing email addresses. To those they have captured this data from, they send a monthly email with events and info on artists being shown. They have been making repeat sales to current customers, but their list is still rather small (600 names), which doesn’t provide a consistent or growing revenue stream. They have run print ads in upscale magazines, but cannot directly ascribe any new business to these ads (no big surprise). Suggestions?
Related Discussions
- The Three Cs Of Successful Positioning
- Marketing Profs Viable For Brand Promotion?
- Go To Market For Two Divisions
- When To Give Up On B2c Efforts
- Assessing A New Market
- Innovative Marketing Campaign Ideas
- Innovative Marketing Campaign Ideas
- How To Classify A Competitor/manfacturer
- Real Estate Company Unique Value Proposition.
- Nps Strategy & Change Management
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Strategy)
- Jay Hamilton-Roth 82,499 points
- mgoodman 77,301 points
- Chris Blackman 45,171 points
- Peter (henna gaijin) 32,342 points
- Gary Bloomer 31,540 points
- telemoxie 31,185 points
- Frank Hurtte 27,231 points
- wnelson 19,605 points
- SteveByrneMarketing 14,082 points
- steven.alker 14,021 points
- Blaine Wilkerson 10,495 points
- Deremiah *CPE 8,993 points
- SRyan ;] 8,117 points
- darcy.moen 7,754 points
- Pepper Blue 7,080 points
- koen.h.pauwels 6,085 points
- cookmarketing@gmail. 5,512 points
- saul.dobney 5,390 points
- Mushfique Manzoor 5,128 points
- ReadCopy 4,812 points