Question

Topic: Strategy

New Product Launch (barbecue Sauce)

Posted by Anonymous on 125 Points
There is a barbecue sauce that has been in my wife's family for over a generation and everyone has always said that it is a gold mine waiting to be exploited. Well, after years of talking about it, we are ready to strike it rich. Collectively, we have the capital, desire and drive to make it happen.

The barbecue sauce have a sweet, smoky and tangy flavor to it.

I have two questions:
1) What should I name it? Any ideas would be helpful.
2) What should be the initial channel of distribution? I am thinking about setting up a website to fullfill order and then try to get a buzz going that will direct people to the website.
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RESPONSES

  • Posted by chough on Accepted
    Concurr with all of the above. Also great packaging design is key differentiator / sales driver in this market. If you need some work done, please get in touch.

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