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Know-How Exchange

Topic: Strategy

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Marcom - Roles & Responsibilities

Posted by Anonymous on 250 Points

What does a marcom resource do...apart from marketing & sales collateral and the company website, what else are the responsibilites that accompany this postition..

  • Posted by SageXpert on Member
    A "marcom" company usually provides complete marketing communications service to its clients.
    Marketing communications are frequently defined as all those communications we need to move the product from our production facilities to the end consumer.
  • Posted on Accepted
    Typical roles and responsibilities of a marcom person
    1. Negotiating rates with media agencies and managing the operations of media.
    2. Negotiating terms and conditions with creative agency
    3. negotiating costs and managing sourcing of promotional items
    4. Managing and negotiating with agencies who provide, dsign marketing collaterals
    5. sometimes even marketing training
    6. sometimes newsletters to internal clients
    7. Evaluation of marketing programmes
    8. Managing market research requirements
    9. sometimes knowledge management - especially in conjunction with mananging corporate website.
    10. orgnaising consumer and internal events
    11. managing the PR agency, if required.

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