Question

Topic: Strategy

To Do's Of Hispanic Marketing

Posted by Anonymous on 9/27/2005 at 10:56 PM ET 250 Points
Besides the obvious...bilingual packaging, I would like to know what are other important factors in marketing a product to the Hispanic population?
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RESPONSES

  • Posted by SRyan ;] on 9/28/2005 at 3:10 AM Accepted
    MarketingProfs has published some useful articles on this topic.

    New Approaches to Marketing to Hispanics

    The Top Three Mistakes in Hispanic Marketing

    Reaching the Hispanic Market Online


    You should also use the Search Questions link on the right side of this page to find earlier Q&A threads on the same subject.

  • Posted by steven.alker on 9/28/2005 at 2:31 PM Accepted
    Hi

    It helps to have the demographics of the target population and by sheer luck, its good timing that Forrester has just published a report on this matter. It’s available in review from mediabuyerplanner at:

    https://www.mediabuyerplanner.com/2005/09/28/scarborough_identifies/index.p...

    There is a link to the Forrester website for the full article.

    This information mainly pertains to the electronic media, but you’ll find the social and economic breakdown makes startling reading, pleasantly breaking a lot of stereotypes which always seemed to me, as a visiting Brit, to the Hispanic areas of LA in particular, as a load of nonsense!

    Good luck and don’t forget that in the areas of hospitality and food, an awful lot of non-Hispanics want to buy into the experience.

    Steve Alker
    Unimax Solutions
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