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Topic: Strategy

What Is Btl?

Posted by Anonymous on 10/4/2005 at 9:05 AM ET 50 Points

Can someone please expalin me what is BTL srategies or marketing? I am really confused. If you could give me an example I will apreciated? Thanks...

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RESPONSES

Posted by Markitek on 10/4/2005 at 10:21 AM Member

The best advice you were given here was "look it up." We can tell you what BTL is, but what about the next question and the next and the one after that. The best skill you can develop as a marketer is finding answers to questions on your own.

Here's another starting point for you

https://www.marketingpower.com/mg-dictionary.php

The "line" they refer to here is the middle line of balance sheets . . . the one that lists expenses--or at least itemized in the marketing production budget. Below the line marketing elements are those things that don't appear there, or are bundled under Misc or something . . . too small individually to be worth itemizing.
Posted by Mushfique Manzoor on 10/4/2005 at 11:25 AM Member

hi sales2

great response from experts. i suggest you to search in teh "search question" section, and you will find a lot of similar questions asked and answered here by the experts.

some of those are in the following links
https://www.marketingprofs.com/ea/qst_question.asp?qstid=5332

https://www.marketingprofs.com/ea/qst_question.asp?qstid=2871

https://www.marketingprofs.com/ea/qst_question.asp?qstid=5398

https://www.marketingprofs.com/ea/qst_question.asp?qstid=2585

hope this helps.

cheers!!

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