Know-How Exchange : Strategy

We are planning to introduce the Chinese wines into Southeastern Asian markets since we have found there are good table wines with good price in China. The problems are: people out of China have little knowledge about Chinese wines; the Chinese wine is never mentioned in any published wine books; it seems the wines all over the world are pouring into the Asian markets; French wines and other wines from the western countries have already well accepted by the markets. According to the Chinese wine maker, the growing environment of the grapes they use is very special, such as growing on high land with the low latitude location, good sunshine and etc. We need to work out unique marketing strategy and to make it accepted by the markets in a short time.