Question

Topic: Strategy

How To Measure A Brand's Value?

Posted by Anonymous on 250 Points
I am a brand manager and currently trying to make a rough assessment of my brand's value. I also want to know how a future brand extension will affect this brand's value.
I would like to know the technical steps to value a brand (commonly accepted techniques, nothing fancy).
Most of the literature on the subject is limited to general directions.
It's a hard question to answer, sorry.
And thank you for helping!
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RESPONSES

  • Posted on Accepted
    Common dimensions of brand equity
    Level of brand awareness
    Level of brand interest
    Level of understanding/experience
    Level of brand trial
    Level of preference/loyalty
    Level of willingness to recommend

    Introduction of an extension can get a little conjointed.

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