Question

Topic: Strategy

Isell Ppl How Do I Get The Word Out To Business?

Posted by Anonymous on 5/14/2006 at 3:35 PM ET 250 Points
I'm group certify so i sell group benefit plans,specicalisty plans that include Foster care legal plans, Law officer legal plan,small business Teacher & School legal plans. IDENDTITY THEFT SHIELD. My question is ther has got to be a more easier way to get the word out to these business that they need these affordability services but how.

GROUP BENEFIT SPECCILIST= is a person that goes into a business gives a presation on five or more employee on why it would make sence to have this legal benefit plan at$14.95 per month most employees are convinced they can't effort an attorney under this legal plan they can.

Foster Care plan= Helps the foster parents when allegations of abuse is made against them

Law Officers legal plan= Gives you legal protection on the job when you need it most. It provides you with emergency advice from your provider law frim, as close as your phone- toll free.

Teacher &School Employee legal plan=With the administrative Hearing legal serviced benefit, legal assistance is available for you in the event of an administrative hearing for you as a school employee.

IDENTITY THEFT SHIELD= Everyone know this is a big problem but now ppl has team up with knoll these are identity theft experts your credit is restored back to where it was they don't just give you a book and say now go for it the best way you can. They walk with you thought the whole prosses.

now i said all this to ask this question why aren't people and business getting this that pre paid legal is what we need. I'M I saying something wrong can some body help me pleaseeeeee I don't know what ele to do! I have been doing this for 2yrs.now haven't made a dime and now is unemployed will be homeless in two months HELP
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RESPONSES

  • Posted by Frank Hurtte on 5/14/2006 at 4:50 PM Member
    you must not be portraying the feature vs benefit ratio to the customers properly.

  • Posted by ReadCopy on 5/16/2006 at 2:42 AM Accepted
    You offer a service, which instantly puts you on a back foot as traditional advertising often doesn't work very well. Potential clients will need to see the benefits and start to trust you before they will contact you in the first place.

    I suggest you start by segmenting your market. This means you could must group your potential clients in categories such as:

    o Foster parents
    o Law enforcement officers
    o Schools (general)
    o Teachers

    Then create a marketing plan using tactics which are best suited to those customer categories.
    Don't be scared off by the need to write a plan, you can write one one each client category on 1-2 sheets on A4! (just write a list of who you need to promote to, against each category write the core message(s) you need to get across, then against each write how you will get that message across).

    For example, for local schools you might simply call them up, speak with the decision maker, and send some information.
    For others, it might be better to find out who the owner/decision maker is and then send a personal letter with benefits, then follow up by phone, and then hopefully meet them in person.

    I suggest starting with your local potential clients, you should know them better and getting around them is quicker and cheaper.

    Also, make sure you ask all clients for referrals. It's vey easy to do and is extremely powerful, just ask them if they can recommend anyone else that would value your services! It's that easy :-)

    Good Luck
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