Question
Topic: Strategy
Marketing A Niche Magazine Effectively
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I have recently started a niche magazine for the retail jewellery fraternity which classy content and layout. The magazine is fortunately has ben taken well by the industry but unfortunately I am finding a bit difficult to raise enough revenue to sustain. I am almost hand-to-mouth after the the release of every issue. The biggest hindrance that I am facing is that the industry want a classy superior looking trade magazine and so does the advertisers, but they are unwilling to pay for such an excellent service. I have no idea which course to take and how.
regards