Question

Topic: Strategy

Mortgage Marketing

Posted by Anonymous on 5/23/2004 at 11:43 PM ET 125 Points
Marketing a small mortgage company on-line is very difficult. I understand on-line advertising and pay per click services. Unfortunately, we do not have the budget for such services. What are the best methods to optimize our website to capture vital information from our customers so our loan officers can follow up and close? I am currently utilizing search engine optimization techniques with little success.
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RESPONSES

  • Posted by Blaine Wilkerson on 5/24/2004 at 12:53 AM Member
    May we see your website? It would help give you a more personalized response.

    Thank you!
  • Posted on 5/24/2004 at 2:55 AM Accepted
    bko:

    SEM is indeed getting more expensive in the ultra-competitive mortgage industry.

    A couple general ideas. These may or may not make sense for you:

    First, it may be worthwhile for you to establsih linking programs within your network. For example, if you have free mortgage calculators or other useful information available on your website, then contact some local realtors and ask them to link to you.

    Second, you can use your website to build your database for cost-effective direct mail and e-mail marketing programs. While a newsletter is probably not appealing to your visitors, they might be willing to leave their name and e-mail address in exchange for a free 'guide to buying a home' or for a chance to win a free mortgage.

    Finally, if you haven't already, consider listing your firm in some of the online rate finder websites. These sites pay for enhanced listings in search engines, so being listed in their directories is a good idea. Just type 'mortgage rate' in Google and start reviewing the submission guidelines of each site. You'll likely have to pay, but they may generate some leads for you.

    Good luck
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