Know-How Exchange
Topic: Strategy
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Dev. Marketing Strategy // Literature Review \\
Post a Comment
Most Popular
- RIP SlideShare, It Was Good While It Lasted by Mathew Sweezey
- How to Create the Perfect Lead Magnet: Three Essential ... by Dean Mackenzie
- Five Unconventional Ways to Attract Website Traffic by Stefan Debois
- How to Choose the Most Appealing Images for Your Email and ... by Jergan Callebaut
- The Marketing Metrics That Matter to the Bottom Line by Sharat Sharan
MarketingProfs uses single
I'm a German Marketing student currently developing a Marketing Strategy for a German car manufacturer (Fleetmarketing). As I have access to enough information about the company and the project itself, I need some tips regarding up-to-date literature. Especially articles in Marketing/Business magazines and important books about the topic (B2B, how to develop
a marketing strategy) would be great.
Thanks in advance for your help!!
Florian