Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Strategy

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Dev. Marketing Strategy // Literature Review \\

Posted by Anonymous on 125 Points

I'm a German Marketing student currently developing a Marketing Strategy for a German car manufacturer (Fleetmarketing). As I have access to enough information about the company and the project itself, I need some tips regarding up-to-date literature. Especially articles in Marketing/Business magazines and important books about the topic (B2B, how to develop
a marketing strategy) would be great.

Thanks in advance for your help!!


Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!