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Topic: Strategy

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Dev. Marketing Strategy // Literature Review \\

Posted by Anonymous on 12/4/2006 at 10:36 AM ET 125 Points

Hi@all,

I'm a German Marketing student currently developing a Marketing Strategy for a German car manufacturer (Fleetmarketing). As I have access to enough information about the company and the project itself, I need some tips regarding up-to-date literature. Especially articles in Marketing/Business magazines and important books about the topic (B2B, how to develop
a marketing strategy) would be great.

Thanks in advance for your help!!

Florian

Posted on 12/5/2006 at 8:20 AM Accepted

Check out these:
http://www.businessballs.com/freeonlineresources.htm

http://www.b2bmarketingtrends.com

http://marketing.about.com/About_Marketing.htm
Posted on 12/5/2006 at 11:28 AM Accepted

Three excellent books. Focus is largely B 2 B. The Channel strategy book is particularly relevant to car manufacturers/dealer networks. The Competing for Customers book takes marketing strategy right down to to where the rubber meets the road. The Dominating markets books includes a detailed case study. These links will provide you with reviews and excerpts.

http://www.marketvaluesolutions.com/Dominating-Markets-Book.htm

http://www.marketvaluesolutions.com/value-driven-book.htm

http://www.marketvaluesolutions.com/competing-for-customers-book.htm

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