Question

Topic: Strategy

Business Model For Global Marketing Of Wine Estate

Posted by Anonymous on 6/2/2004 at 5:04 AM ET 125 Points
WHAT WOULD THE BEST BUSINESS MODEL BE FOR ENTERING A GLOBAL MARKET IN THE WINE INDUSTRY
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  • Posted by Blaine Wilkerson on 6/2/2004 at 10:25 AM Member
    I would sugest a global website for background and as an ordering hub. This would be coupled with a direct mail campaign to every store you can find, and perhaps even a few sales rep visits to large , popular, premier customers.

    If you can afford TV commercials and traveling around to wine shows/conventions, this is a great way to get out there as well.

    It all depends on your budget. If you have the money, you could have a commercial during the SuperBowl, if not we have to think of other avenues!

    Feel Free to send me an email if you require further assistance.

    -- Jett Enterprises
  • Posted by Pepper Blue on 6/2/2004 at 11:12 AM Member
    Hi TABDELPAM:

    In this month's issue (June) of Business 2.0 they profile a company, Nickel & Nickel, who have recently done just what you want to.

    Lots of valuable information in the article.

    I recommend you either pick up a copy of the June issue, or you can subscribe to to online version at:

    www.business2.0.com

    Here is the link to the article:

    https://www.business2.com/b2/web/articles/0,17863,634891,00.html

    I hope that helps!
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