Question

Topic: Strategy

Need To Drive Traffic To A City-owned Website

Posted by Anonymous on 1/19/2007 at 11:35 AM ET 125 Points
I need to develop a print campaign (headlines, taglines) to drive trafffic to a new city government website that has been revamped to be more citizen friendly, with information they can use to communicate with local officials.

Something like:
• Don't Complain. Communicate.
visit your website at www.cityname.org

or...

• Change is just a Click Away.
Visit your website at www.cityname.org



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RESPONSES

  • Posted on 1/19/2007 at 11:49 AM Member
    Improve your community.
    Visit www.cityname.org

    Be a part of your community.
    Visit www.cityname.org

    This is your city.
    Visit www.cityname.org

    For the people by the people.
    Visit www.cityname.org
  • Posted on 1/19/2007 at 12:05 PM Member
    CityChat
    Our Doors and Ears are Open

    Where Your Views Count

    You Talk. We'll Listen.

    Donna
    Marketing Riot
  • Posted on 1/19/2007 at 1:12 PM Member
    Almost went with something about listening, but then thought about recent national articles and news about wiretapping etc. it could be the wrong vocab.
  • Posted on 1/19/2007 at 4:04 PM Member
    I've been seeing signs around a local town with large black question marks on a white background, a web site URL and headlines like "What do you want Your City to look like?" "Tell us what you want." "We want to hear from you." I think they are taking a very direct approach with citizens to get their vision. It got my attention.
  • Posted by michael on 1/19/2007 at 4:16 PM Member
    Don't bother us, we know what we're doing!

    www.cityname.gov


    Michael
  • Posted by Chris Blackman on 1/19/2007 at 7:41 PM Member
    Looking at some of these suggestions, I think it's very important you think rationally about not over-promising, or promising what you can't deliver.

    Sure, tag-lines like "change is only a click away" get your attention. But how credible is it if someone clicks, asks for garbage collection days to be changed, and nothing happens?

    Unless your city is very radical, change will be more likely measurable on a glacial scale rather than with a clock or calendar.

    It sounds like the key rationale to drive traffic to the website is to provide information and increase the understanding of council activities amongst the citizen ratepayers. Plus, any enquiry online lowers the cost of delivering that service which would otherwise take someone's time to answer it.

    Our state government uses the term "Victoria Online - the fastest way to find local, state and federal government information and services". It's a bit verbose, but it gets the message across without making promises that can't be kept.
  • Posted by darcy.moen on 1/19/2007 at 7:53 PM Member
    City Hall, open 24 hours. www.cityhall.gov

    Tell the mayor how you really feel: www.cityhall.gov

    Want higher taxes? www.cityhall.gov

    Complaints? Compliments? Need snow removed? www.cityhall.gov
  • Posted on 1/20/2007 at 12:21 AM Member
    1.Good Morning Mr Mayor.!!

    2.Gear Up & Shape Up your city.

    3. You have an idea to communicate with the Martians - Share it with us at www.CityZen.gov
  • Posted by cadi on 1/22/2007 at 10:45 AM Member
    Now you are in charge
    www.yourcity.org

    Tell me what you need
    www.yourcity.org

    Maybe it's time to talk
    www.yourcity.org

    good luck..
    cadi
  • Posted by rjohnni on 1/23/2007 at 9:42 AM Member
    Govern your city...www.clickxcity.gov

    Click your city...www.clickxcity.gov

    City on click...www.clickxcity.gov

    Now you decide! ...www.clickxcity.gov


    Also, take around 5 bad things your city is known for, or ridiculed or percieved as. then put huge headlines to it.

    And then say "To change this Click....www.clickxcity.gov
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