Question

Topic: Strategy

Pharmaceutical Marketing Course Module

Posted by madhukar.tanna on 1/24/2007 at 5:41 AM ET 250 Points
I have been working on a project for one of th leading MBA school with campuses in Dubai, Singapore and Mumbai. Recently I have given guest lecture on introduction to pharmaceutical marketing.
My next challenge is to develop 10 hour teaching material on the same subject.
Career wise, I have been associated with pharmaceutical sales, marketing and business development with several multinational companies in India, Canada and Middle East
My framework for the course, subjects and brief content is ready.
I need help to prepare each module covering every aspect of the course such as:
1. Introduction to Pharmaceutical marketing
2. Marketing Research
3. Pharmaceutical Branding
4. Learning about Clinical trials and its implications
5. Pharmaceutical selling and distribution
6. Managing product life cycle, new product launch and line extension strategy
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RESPONSES

  • Posted by Chris Blackman on 1/24/2007 at 7:52 AM Member
    Are you asking for someone to assist you to do the work on a paying basis?

    I suspect it's rather more work than most of the members here would be prepared to do pro bono.

    Best of luck with the project.
  • Posted by madhukar.tanna on 1/24/2007 at 8:07 AM Author
    Chris,
    Not really. I am asking for resources, links or actual course content that can be purchased or as you say paying basis.
    Tks
  • Posted on 1/24/2007 at 8:41 PM Accepted
    The other day I downloaded an outline for a market research report from Business Insights on pharma branding. It looked pretty interesting, but I didn't buy it. I can send you that document if you like. It is a very nice outline.

    The Pharmaceutical Executive Magazine also does a great series of handbooks on various aspects on your topic. www.pharmexec.com.


  • Posted by madhukar.tanna on 1/25/2007 at 2:30 AM Author
    Jamie,
    Thanks
  • Posted on 9/21/2007 at 12:06 PM Member
    Hi Madhukar

    e-mail me sometime and will help you on some of those questions

    dilip Samuels
  • Posted on 10/11/2008 at 4:17 AM Member
    You can find free resources on Pharmaceutical Marketing Course on my website www.umbachpartner.com

    Kind regards,
    Gunter
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