Know-How Exchange : Strategy

My client wants a piece of the online communications market. What would be logical steps to take in order to integrate an impressive online communications solution in its portfolio?

Hi Lorenz,

I hope you're having a great day. Every industry in our world is changing quite rapidly and none as quickly as the printing industry. Welcome to the NEW Millennium.

SINK OR SWIM...
Your client needs to focus on making that evolution from thinking of themselves as just a printer. There not just "A Printer" any longer they have to become a visionary of customer passion evangelism.

A STORY THAT'LL MAKE YOU THINK...
When the horse and buggy industry began to deal with the onslaught of automobiles appearing on the roads it was time for them to move over or make the transition. According to the history many of them just thought no biggie (no big deal), there is enough room for the both of us. Plus automobiles they're just a passing phase anyway, you know a fad...it'll pass. The problem was this thing never passed. The automobile being a fad was further from the truth than they had ever imagined. After two years of the rapidly developing automobile industry stealing profits and snatching market share value the horse and buggy people had to consider making drastic changes. Or suffer the consequences of failing to adapt.

YOUR ANSWERS HERE...BUT YOU'VE GOT TO COMMUNICATE TO GET IT...
I can't give you all the answers either but I've watched a good friend of mine whose family has been in the printing industry for a couple of generations make the transition. I'm not sure how much they'll share but it's worth a try. Michael Jais is a great man and a very hard worker who has helped me develop my visual concepts and communications ideas.

A REFERRAL TO A MAESTO OF THE PRINTING INDUSTRY...
Give Michael Jais a call (contact him through his website) and tell him I referred you. Let him know what your problem is and let him know you understand he had to pay for some of his answers and you'd be willing to do that too if you have too. Also let him know you're not competing in the same city or state as him but your client is in the printing industry and that you're trying to understand how the printing industry is evolving. Check out his website here...www.jaisinc.com

FINALLY LEARN TO MASTER QUESTIONS LIKE LEONARDO DA VINCI...THINK HOLISTICALLY
The greatest talent you have is in developing your brain power and learning to use more of it. The average human being only uses 1 to 2% of their brains total ability. So what are you doing with the other 99%...A 2,000% solution is the beginning to solving your problems but mastery of questions is the end to all your problems.

THINK 3 DIMENSIONALLY...
If you can think 3-dimensionally about your problems like Leonardo did you're on your way. Everyday you need to observe your challenges from more than one angle. That's the key that unlocks the door to your answers. You must look at everything from at least three angles in order to see the problem holistically. And finally REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

*Creating Printer Evolution

Thanks all for participating. Didn't find what I was looking for, but mbarber's response was the most informative one.