Question

Topic: Strategy

Marketing Ideas

Posted by Anonymous on 6/10/2004 at 6:18 PM ET 50 Points
I'm developing an online community site for artists and performers (dancers, actors, writers, singers, etc.) here in LA.

What would be my first marketing move to generate awareness of the newly developed community site besides local ads, word of mouth and email campaign?

Are there pitfalls that a novice like me would most likely fall into and must avoid?
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RESPONSES

  • Posted by SteveByrneMarketing on 6/10/2004 at 8:13 PM Member
    You need to have a value proposition before communicating anything. What does the talent get?
  • Posted by SteveByrneMarketing on 6/10/2004 at 8:14 PM Member
    You need to have a value proposition before communicating anything. What does the talent get out of it? What do people looking for talent get out of it?
  • Posted by jcmedinave on 6/10/2004 at 8:58 PM Member
    For development Relations you will need: a lot of Confidence, something attractive in your web (courses, articles, activities, fashions,....), patience, advertising, organization, good topics to talk, agility in answering and replying to needs, permanent contact and actualization, differences with other similar webs (what are there? You will need to look for them. Something fun to do, The facilities and technology to communicate between members, good design, easy to surf in the web, relevant information, commit the emotions, service,...

    Bye,

    Juan Carlos
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