Question

Topic: Strategy

Mobile Teeth Whitening Service Marketing Ideas?

Posted by Anonymous on 4/19/2007 at 12:22 PM ET 250 Points
Company called www.Spaahlicious.com located in southern california just added a very exciting new service MOBILE TEETH WHITENING, very simular to brite smile and zoom that is performed at a dentist's office. The difference with ours is that we come to your office, home or hotel in our luxury 32 ft. motorcoach. The service takes only 24 minutes and the results are amazing! You will see whiter teeth up to 10 shades whiter, and in many cases in those of us baby boomers the service makes you appear younger! Any marketing ideas?
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RESPONSES

  • Posted by Deremiah *CPE on 4/22/2007 at 12:18 PM Accepted
    Hi spaahlicious,

    hope you're having a great day with this interesting great new mobile teeth whitening service.

    WELL IT'S TIME TO EVANGELIZE, EVANGELIZE, EVANGELIZE...

    GUESS WHAT?...EVERYBODIES GOT TEETH...well almost :-)

    YOUTH & BEAUTY...YOU'VE DISCOVERED THE FOUNTAIN OF YOUTH...

    THE FOUNTAIN OF YOUTH HAS BEEN DISCOVERED...


    First thing that came to my mind is:

    1. Partner with dentist in your area. Get there endorsements. BUILD Relationships in the same circles that your business should naturally function with. Then think of new ways to build relationships outside of the circles that your business would naturally function with.

    2. Create the necessary PR that is needed to bring attention to your teeth whitening cause.

    3. Get your customers to tell their friends by passing on referals they can hand out and you give them discounts for so many referrals they pass on for you.

    4. You can get your mobile van decorated so that you're a traveling advertisement.

    5. Get people to use your service in a capacity that would help them raise funds. Not sure how you can do this but engage the public to evangelize your cause for their cause.

    Sounds like you have an interesting idea but you need to get the word out locally. Court the media in your area and find out how you can make people look younger and more beautiful. REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help Steve. Is there anything else I can do for you?

    Your Servant,

    Deremiah, *CPE (Customer Passion Evangelist)

    *Caring Promotes Exuberance
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