Question

Topic: Strategy

Where Can I Find Current Marketing Case Studies For My Marketing Class?

Posted by Anonymous on 6/14/2004 at 12:53 PM ET 250 Points
Where can I find current Marketing Case Studies for my Marketing class?

I need to find some really interesting case studies that my class can work on in teams.

They can't be too expensive and I would really like them to include an Internet element.

Please help
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RESPONSES

  • Posted by Peter (henna gaijin) on 6/14/2004 at 1:30 PM Member
    Fast Company has some articles which cover strategies of some companies. Maybe you could have the class provide feedback on what they think (or remove the part where ther cover strategies used and have them give what they think):
    https://www.fastcompany.com/guides/sales.html

  • Posted by Blaine Wilkerson on 6/14/2004 at 2:02 PM Member
    go to www.rhinointernet.com. They have case studies and specialize in internet/interactive marketing.

    Good Luck!
  • Posted on 6/14/2004 at 4:26 PM Member
    Marketing Sherpa has solid case studies that you can register to receive via its e-newsletter:

    https://www.marketingsherpa.com

    You may also want to check out the newer marketing text books available on https://www.half.com

    I'm reading one right now on Consumer & Industrial Buying Behavior (don't have ISDN or author), which has great case studies.
  • Posted on 6/15/2004 at 12:12 AM Author
    I would like to thank all those members who responded to my question. It was very helpful.


    Thank you again.
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