Question
Topic: Strategy
Starting A Marketing Consulting Firm-have Question
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I'm new here and would appreciate your help.
I am on the cusp of starting a marketing/advertising consulting firm with specialties in mortgage lead development for mortgage brokers as well as a reseller of marketing fulfillment (call center resale, web solution resale and direct mail resale) My questions are:
1. I'm financing the effort myself. Do I really need a comprehensive business plan?
2. What fee do I charge for consultative services? Hourly, retainer?
3. Can I market my consulting over the phone and on the internet--I won't have time to go door-to-door
4. Is it legal and ethical to charge front & back fees? i.e. I consult and develop a plan for a firm and charge $125/hr to evaluate their situation and draft a proposal, then, I fulfill their needs with a web solution, call center plan, and direct mail campaign. Can I receive revenue from the web solution, call center and direct mail subcontractors when I commission their services for the plan?
5. In what order do I launch the business? Business plan, budget, registering with the state, forming an LLC, retaining a CPA, etc...
6. Which business start-up resources do you recommend?
Your responses & insights are greatly appreciated
Ned