Question

Topic: Research/Metrics

How To Measure Marketing Excellence?

Posted by Anonymous on 6/20/2004 at 8:01 AM ET 250 Points
I would like to know how I can measure the marketing excellence of an organization.
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RESPONSES

  • Posted by Pepper Blue on 6/20/2004 at 11:50 AM Accepted
    HI SZE,

    One way is by looking at how good a company is at innovating, executing, and improving their efforts over a period of time, within their industry, and compared to their competition in:

  • Developing new solutions
  • Managing brand and reputation
  • Marketing with partners
  • Strengthening customer loyalty
  • Increasing sales effectiveness
  • Measuring marketing results.

    I hope that helps!
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