Topic: Other

Marketing Photography

Posted by Anonymous on 250 Points
I am working with a brilliant photographer that is interested in going commercial. Any thoughts on the best approach to get him recognized. He has a lifetime of beautiful photography that makes some of the stock photo sites look amateurish. I'm looking for a big win rather than grass roots approach.
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  • Posted by SteveByrneMarketing on Accepted
    Offer his photo library to a few select non-profits for quality publications or big city billboard exposure.

    good luck
  • Posted by Blaine Wilkerson on Accepted
    Perhaps he could design a calendar(s) with a focused theme(s) (i.e. people, architecture, nature, industrial, etc.) and sell them to distributors and/or via website and interactive marketing.

    I am mentioning high profile photography contests and photo magazine submission just in case he hasn't already done so. Consider sending protfolios out to all the premier magazines per Jim's suggestion (i.e. Town and Country, LIFE, National Geographic, Photography, GQ, etc.) Now this could be catalyzed with promotion of something unique about him or his work. Something worth writing and reading about that may land an article in one or more premier publications. For example, has he conquered a terminal illness, experienced an unusual "life" struggle, does he have a mission, does he take pictures upside down, does he have a disablilty, etc.

    Another great place for exposure is local and national art shows. There is a HUGE following for these shows and many artists make a living (and get to travel the country) going show to show. Establishing a local gallery or at least a long term exhibit at a local museum or library in combination with repeated local press releases will help establish a hometown following he can always come back to and utilize for potential sponsors for future projects, tours, etc.

    There really isn't a magic plan to make him an instant success. No matter what you do, it will take time. I will say there is always a chance for instant fame, but don't rely on it. Hope for the best, prepare for the worst, do it right the FIRST time by studying your market, genre, etc as Jim pointed out, don't be afraid to invest in or ask for professional help (I mean consultation...not forums) and don't ever give up.

    Feel fre to contact me if you require further assistance (just click on my name).

    I sure hope this helps and wish you the best of luck!

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