Question
Topic: Strategy
Marketing A City/county With Multiple Partners?
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At this point, we need a marketing plan for our organization - to guide our advertising, promotion, and staff time.
I'm having a hard time determining exactly what our product is - is it the geographical area? If so, there are other economic development-related organizations in this area that market the same thing. How do we make sure that outsiders get a consistent message?
Or, are our services the product - access to financial programs, facilitating site selection or new business creation?
Is there anyone out there who has had to market this? Any help on how to construct a marketing plan for economic development that includes ?
Any ideas on where I can get marketing help with this?