Know-How Exchange : Strategy

Hi ambrinawahid,

Hope you're having a great day but more importantly a wonderful life.

MANY WAYS BUT ONLY A FEW TO LEAVE YOUR AUDIENCE HAPPY...
While I hate to sound cliched when I say there are many ways to approach a group with this kind of background it is true. And for me because of my level of professionalisim, endorsements and speaking credentials this becomes ---extremely important--- because it appears to me that most speakers fail to reflect that they have considered that they can be sensitive to their audience as they are speaking...What do I mean by that? What I mean is sometimes speakers are boring the heaven out of their audience and somehow they've gotten into a zone where they are so ---insensitive to their audiences needs--- that they don't know how to adjust themselves in order to adapt to those needs.

DO YOU KNOW THE NEEDS...THE NEEDS OF YOUR AUDIENCE???
What I would highly suggest you do is find out specifically who your audience is and what might be their level of experience in regards to their level of knowledge concerning relationship management. Next series of questions that interests me about your particular audience is are they Senior Executives, Senior Managers or Senior Partners or Senior Supervisors? This will make a difference as to how you gage their needs. Even take out some time to interview a small audience of them to get a feel for what they might want to hear...most speakers don't really care about what their audience wants to hear...well I really don't mean that what I mean is that ---they care more about what THEY Want to Say--- than what their audience of Seniors might want to hear...so instead of treating their audience respectfully most speakers end up treating them like Senior Citizens and they really do't mean to do it they just do it by default.

SPEAKING STRATEGY IS DICTATED BY AUDIENCE SIZE...
Next how many of them will be present? Audience size does matter in that it dictates what type of speaking strategy you can use. Yes you see everybody wants to do an interesting and interactive presentation but you've only got an hour. And when you're trying to be convincing you need to be passionate...Oh no! Not PASSION! I'm just trying to present a few cases and some role play and get the heck out of there. Well if you want them to invite you back you've got to feed em like pigeons. You see one day I saw a rather seniorly woman feeding about 20 pigeons on a sidewalk in Uptown in Chicago and as she dropped broken pieces of bread on the sidewalk the sky nearly turned black from all the other pigeons who joined in...before it was over she had nearly 80-100 pigens on the sidewalk and then in the parking lot as more were coming. People who were driving were looking out of their windows, those walking stopped and I pulled out my camera to catch the whole thing as the pigeon noise grew louder and louder as they followed her wherever she went. She had a unique method to the way she fed her pigeons and when she fed the pigeons she threw the bread pieces far and wide, Far and Wide...so that no one pigeon got all the food but what happened was the pigeons cried louder as if to get her attention but not of them went home full that day.

AGAIN, FEED EM LIKE PIGEONS---NOT TILL THEY'RE FULL...
So when you feed your Senior group feed em like pigeons. And this is how you do it.

1.) Make sure you know that their hungry.
2.) Make sure you know what they eat.
3.) Make sure what you feed them is spread far and wide.
4.) And finally make sure they're still hungry for what you got when you leave them and that's how you feed em like pigeons.

YOUR AUDIENCE CONTINUED...
now whether you might even be able to manage small groups of 5-10 people and present a group scenario for them to work through be careful not to spread yourself to thin doing this. For example if you have an audience of 40 to 100 people it may be feasible depending on room size to divide them up into groups and share but you have to be careful here also because of time. The larger the small groups the harder for them to get focused and that could be tough when you have a nice audience. Truthfully because of my level of experience and depending on how well I know an audience 1 hour is not a long time. And the more you know about your specific subject matter the more difficult it may even become to effectively and quickly survey your audiences knowledge, define your subject matter and then present a persuasive presentation on the subject. Now when you throw in there illustrations, short stories and true to life experiences about companies that reflect they have it all together or how they don't have it all together in the area of Client Relationship Management that makes it even more complex.

Here are some white papers, websites and great resources where you can glean from Client or Customer Relationship scenarios, definitions and the such that will be an excellent resource for you.

https://www.cioinsight.com/article2/0,1540,1931705,00.asp

https://dictionary.bnet.com/definition/Customer+Service.html

https://search.bnet.com/search/customer+service.html?t=13

https://www.customerthink.com/forum/an_unusually_high_level_of_calls

https://crmguru.custhelp.com/cgi-bin/crmguru.cfg/php/enduser/doc_serve.php?...


https://calbar.ca.gov/state/calbar/calbar_generic.jsp?cid=13501&id=2032

https://www.rethinkip.com/archivesclient_relationships/



REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need further guidance, direction or you'd just like to talk more about it. You see I love it when my customers are happy. Are you happy yet? Is this information helping you? Is there anything else I can do for you?

Your Servant,

Lovingly Deremiah *CPE (Customer Passion Evangelist)