Know-How Exchange : Strategy

Well, you might want to consider a monthly email newsletter to your clients with really good content. You can even contract a writer and a designer if you don't have those on staff. I am sure you and your staff have expertise in your area that would be interesting and *useful* to your audience. It has to be consistently good content.

By the way, I work for the StreamSend Email Marketing service so you might want to consider trying permission-based email marketing.

When you have something of note - host a luncheon for your bankers.

If they aren't reading your newsletters - find out why. Is it the content? Format? Appearance? If you move to e-newsletters (which will probably save you money and allow you to send out "flash" notices), you could easily suffer the same problem - your marketing gets ignored or labeled as spam.

What is your competition doing? You don't want to necessarily copy them, but you do want to make sure you're not missing something obvious. To find out, take a banker to lunch and find out what's the best way to get their attention, when, etc.

NO ONE reads newsletters.
Events, worth noting events, are the next best things.
Talks about topics at the heart of the industry, talks that can benefit your clients are worth coming to.
Make yourself of value and interest to your clients, don't bore them.

MAINTAINING AND GROWING COMPANY PRESENCE AFTER ALL THE SPREADSHEET AND ANALIZATION WORK IS DONE IS STILL A PURELY EMOTIONAL THING.


Hi Aghaneh,

my experience has proved that the best way to keep *TOM...*Top of Mind with any customer, client or consumer is to extend yourself to develop authentic relationships. Once those relationships are developed it's like an object in motion continues in motion unless acted upon by an uneven force. So as long as we do what we should to avoid creating an uneven force or avoid causing an unbalanced relationship with our customers we will be okay.


EVERY *CPE's SECRET WEAPON WILL ALWAYS BE...THE LAW OF *GAP...

The SECRET to closing the GAP between ALL the customers you want to meet, develop relationships with and eventually SELL all lies in your ability to use and employee the GAP method...

*GENIUNE
*AUTHENTIC
*PASSIONATE

Genuine, Authentic and Passionate are the keys to making all relationships flow properly. Every good Consultant, Sales person, or Clerk I've ever met has held "Top of Mind" by using GAP. When our customers are really impressed by these particular attributes they CALL and TELL others, they meet and tell others they see, they email and tell others they know. In every situation where the customer is gaining the Top Quality relationship they deserve and expect you will always see lurking in the background of this relationship with the customer a SERVANT employee that makes a major and memorable difference by using *GAP.


EVERY CUSTOMER PASSION EVANGELIST I KNOW USES...THE LAW OF REFERRALS...
The law of referrals is the elite method that all great SALES people use to adopt the Lazy man's approach to developing there future. The Law of Referrals says that the easiest, quickest, fastest, simplest way to get the customers you want is to pull them like a magnet right from the customers you're currently working with. Why work hard to attract customers???... when your current Customers ( IF they're HAPPY and Completely SATISFIED with the business you're giving them) will effortlessly give you the names and phone numbers of their best friends who have the same kind of income, the same kind of friends and the same kind of lifestyle you're interested in attracting to keep your business running. WHY, Why, why... work when your clients know the customers you need to attract? Why spend money on an advertisement budget shooting in the dark, hoping and praying by some miraculous coincidence that some customer will fall out of the sky and come your way... when your current customers already have the customer you're looking for hooked right into their world. When you recognize the simple thought that ---the customers you need--- are already attached ---to the customers you've got---. So all you've got to do is just be bold enough to ask! The next move that you need to make TODAY (don't wait till tomorrow) but go right now to your phone and call up all your old clients and enlist them to give you referrals. REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need further guidance, direction or you'd just like to talk more about it. You see I love it when my customers are happy. Are you happy yet? Is this information helping you? Is there anything else I can do for you?

Your Servant,

Lovingly Deremiah *CPE (Customer Passion Evangelist)