Know-How Exchange : Other

Pepper Blue, (Now you're working like a genius)

"KEWEL dude". As we say in the hood "I FEEL YA" and "I like that Funkii flava ya kickin".

From the bottom up I really like Harry Beckwith and I have two of his books. Harvey Mackay really showed me how to create a method of keeping track. I've heard of the rest and I'm going to check them out.

These are interesting answers for those who want to learn how to make it.

Pepper Blue...Keep on doin' what ya doin' and remember "READERS are LEADERS" and you qualify for the "KHE GENIUS" Award. Welcome aboard and thanks for joining me on "Mental Marketing or What lurks in the mind of the KHE community". Is there anything else I can do for you? common on...don't be shy.

Your Servant, Deremiah, *CPE

Hi Deremiah,

Just keep me smiling, Brother.

Pepper Blue

PBlue,
that's not hard to do.
You're reading the books,
searching the net...for hooks.
Causing heads to turn,
teaching KHE professors how to learn.
I'm watching your moves,
learning everything I can from your marketing grooves.
While you're earnin what you can,
to teach the ways of a "Marketing Man".
Continue to dream,
and express what you mean.
KHE needs what you got,
in my book PBlue, it's true...you Rock!

Your Servant, Deremiah, *CPE

Deremiah, you say this is all about what we think...

I think I'm too busy to answer seven self-indulgent questions!

- Shelley

Manu Rajan, (Now you're working like a genius)

Great insights bring great results! Thanks for your wonderful reply.

From the bottom up David Olgilvy was the first person I ever read about that opened up my understanding in the arena of marketing and the things I learned from him are still helping me to give into the future. Sam Walton has always intrigued me (but the other two I'll have to review).

Why do you keep returning to their methods Manu Rajan?

The five things you told me to avoid are wonderfully communicated. Great insight and since you are the first response of today these thoughts will be the source of my meditation and hopefully others here at KHE. You've given us such great thoughts please consider answering the why to the last question.

Manu Rajan, you're the man with the "Master Plan",
keep on making a stand for things you really believe matter, you can only make it better! I appreaciate your response.

Your Servant, Deremiah, *CPE

Sryan, (You're the Greatest! And from Texas...well I'm from Oklahoma. I use to visit my uncle when he use to live in Houston)

thanks for stopping by. I love your website and these words taken off of your profile page:

"Talent and integrity are out there, but not easy to find"

How true and so are you. Thanks for your comments.

Your Servant, Deremiah, *CPE

Kwinters, (Genius works like you)

Man "You're off the Hook" & It's All Good.

We can only attract who and what we are and I'm willing to bet like a magnet you're attracting great people into your life. Keep it up!

From the bottom up I can't wait to here your response to Q7 especially after you have given us great thoughts. Your Q5 was right on target. Another way I've heard it put is "People never care how much you know until they know how much you care". And maybe that's why we hear names like Customer Care centers more and more. But true caring is revealed more by what we do more than anything we can ever say..."Your Actions are speaking so loudly I can't hear a word you're saying" is a way I've heard it put. Lack of purposeful communications is a rich response to mistakes to avoid if we could package that one idea (and maybe you and I can) we could make a million or two off of that and help hurting people.

Kwinters now stands for "King"winters because Kings search out a matter. You also receive the "I Can't Move but I'm going to Particpate if it kills me" award because participation makes us grow. Continue to examine and observe and never let moss grow under your feet Kwinters. We have some of the same heroes. Go for it!

((( Stay Tuned ))) I've got to go run and lift weights...hopefully when I return there will be enough responders to keep KHE tied up.

Your Servant, Deremiah, *CPE

Jbtron, (Genius never looked better until YOU put it on! )

You want to see me go...

You know I'm-m-mm..."FEELIN' IT".
What you're hittin' on,
goes right to the core of what I'm gettin' on,

And I'm-m-mm... liken' it,
the way you hype-n' it,
like J.B. Tron you're ignite-n' it.

Glad you're gettin'
the queries hittin'
and I can't stop Tron there's no quittin'

So here's my comeback
Mar--Ket--Ting Fact,
& Brandin'-like-the-saw of a lumber jack.

"Kay-H-Eeee!" 1-2-3-Four shout!
Mar-ket-ting is what their all about
"KHE" 1-2-3-Four shout!
If you're "FEELIN' IT" Fill my querie out. (repeat)

From the bottom up I like the mix. Real funkii...Real Fresh GUY! You've got Olgily, Einstein, Deming, Ries and Trout. Sounds like a law firm to me. Real legal and the laws they have left behind should not be broken unless you find far greater knowledge and please if you do Jbtron let me be the first to know.

Love the Yoda quote and all you sincerely share. Now I know better why you have the marketing fire to make things happen.

Jbtron I've read your on line profile and found some great stuff in there. Maybe before the ashes settle we will talk about "How to Create a Fire behind A Brand". Jbtron you deserve the "God Father of Soul Marketing" award because of your wisdom. I crown you with a new name...jbtron now stands for James-Brown-A-Tron Marketing God Father of Soul. Love your flava'.

Your Servant, Deremiah, *CPE

Kwinters,

That's the book!!!

I've spent a many of hours hanging out in the crevices of those words...meditating long hours in and gaining foundational truths for a life time. What a classic. If Amazon was around back then I'm sure King Solomon would have gotten 5 stars easy. What a response! I think I'll send you a CD for that one because the point system just want be a great enough gift for you. Thanks King Winters it feels hotter than July up in here...up in here. Is there anything I can do for you? I'm sure it is.

Your Servant, Deremiah, *CPE

Kwinters,

your words are well taken. Thanks for the compliment. Email your address to me so that I can send it today. "Happy is the man that finds wisdom, and the man that gets understanding. For the merchandise of it is better than the merchandise of silver and the gain is greater than fine gold. She is more precious than rubies and all the things you can desire are not to be compared to her". I'm in love with wisdom. Thanks for sharing with us. You're the greatest!

Your Servant, Deremiah, *CPE

Jett, (Amazing what lurks in the mind of your genius)

Off the heezee! Hole in 1, LOL!!

First of all I want to say thank you for participating. My next series of questions will be more academic (I promise &;-).

From the bottom up. Interesting choice of marketing heroes. I guess with those heroes do you need to answer why you keep coming back over and over again. After Bill Gates, Madonna and MJ my question to you...Is there any more room left for the other marketing heroes you listed? I'm trying to tone it down so I'm going to keep this one short Blaine. You know what I think about your input (one word) FANTABULOUS!

Well I guess I'll have to give you the "Benny & The Jetts" Award. After Jbtron there's no more poetry and if you believe that...(well I said I was going to tone it down) so send me your address and I'll put it in the mail. Thanks for participating Blaine and for personally welcoming me aboard and inviting me into the KHE family. I promise I'll make you proud you did.

Your Servant, Deremiah, *CPE

If there are no more participants by 5:30 Oklahoma time I'm going to close this question down and get ready to go to Disney World. Thanks in advance for all participants. It's been a stone cold blast.

Your Servant, Deremiah, *CPE

Well Blaine,

It's less than 5 minutes and counting down to 5:30 Oklahoma time. If you think I'm funny you should hang out with my Korean step mother Mama Min and my Jewish step mother Anita Gold. I love Anita dearly she absolutely taught me everything about how to generate PR and how to deal with people in business, sales and marketing the old fashioned way. She also taught me the 4 D's. Desire, Direction, (D ), and Determination. She always tells me that with these 4 D's I don't need nothing else but to use them.

Blaine thanks for elaborating on your ideas and I'll tell you what the other D is at a later date. Don't move a muscle. Is there anything I can do for you?

Your Servant, Deremiah, *CPE

For those who might want a peep into what books and heroes I have feel free to read.


What kind of books do you read? Books that stir the imagination and move my soul. My favorite book as a kid was "Curious George". My favorite book as a college student was "Seeds of Greatness" by Denis Waitley. My favorite books as an adult are too many to list. (The Torah, The Wizard of Ads, The Brand you 50, The Aladdin Factor, The Purpose Driven Life, books by Edward T. Hall, Books on leadership, Any book by Dr. Myles Munroe

Who are your heroes? My heroes are any one who has a passion for helping children, the elderly, widows, single mothers, misguided men, the poor, the sick, the mentally ill.

What mentors from the past do you find yourself going back to over and over again? And why? My dad because with such a limited education he still has wonderfully relevant solutions to problems men of greater educational background can not grasp. Dr. Daniel Hale Williams, Benjamin Franklin, George Washington Carver, Thomas Alva Edison, Yeshua and Albert Einstein. All great men who amaze me with their ability to observe the inner workings of the unseen world.

What two things do you think make customers realize they're getting great customer service? 1. When they meet a customer advocate whose only desire is to please the customer. 2. When the company their doing business with honors their word and delivers what they promised.

What three marketing mistakes do most businesses make and how can we avoid them? 1. They don't use marketing methods at all. 2. They don't believe Marketing methods work 3. They fail to measure and test, test, test marketing results

What five marketing heroes from the past 100 years do you find yourself agreeing with their methodologies over and over again? And why?
1. Claude Hopkins, was very specific and clear about testing until he understood who his market was and what they wanted.
2. Edwards Deming, was willing to continue to apply his radically successful marketing methods in another country even though his own country was slow to get on board.
3. Oprah Winfrey, looked at an industry and decided to do it a little differently than others.
4. Martin Luther King, Jr., was willing to apply a marketing campaign without a budget, in the face of a hostile market place that repeatedly rejected it until he sold enough people to change the way a government looked at equal rights.
5. David Olgilvy, was so observant that he blazed trails and set new standards for how we look at marketing.

Thanks again. Your Servant, Deremiah, *CPE

KingWinters,

not until you told me about the "Tale of Three Kings" over the phone today and if you have an extra copy as you say you might I'll be more than happy to pay you for it. It better be good cause if it's not I'm coming to your house and you're going to feed me the best cookin' in Texas.

Wizard of Ads...one of my favorite! I have learned some great ideas from the Wizard of Ads and have read both copies twice and I am about to go into it the third time. It's sitting on my desk even as I type this to you and I'm going to start reading it again this evening.

I have a Nightingale Conant tape series by Anthony Robbins on the subject and he seems to be pretty knowledgeable about it. I will look into Dilts real soon and search out both him and Bandler over the net and try to expand my knowledge and even give them a shout out.

Hopkins, I love him. Just simple strong copywriting at its best. There is nothing like the look of Genius in Hopkins eyes.

Hey K you're the greatest. Is there anything I can do for you?

Your Servant, Deremiah, *CPE