Know-How Exchange : Strategy

I don't have a USP made up, so this could be an interesting question thread to follow.

I do have a 'career statement' from a few years ago when I was last job hunting. It is:

I am the key guy who brings all the parts together to make sure the company is making money.
I am a product and marketing manager who while posted in Korea made changes to the marketing and products in Asia that helped more than double its sales and be the one region to beat its sales plan.
My expertise is in managing products marketed to businesses in order to maximize profits.
I have the unique ability to translate technology-based features into benefits that non-technical customers understand and value.
I have 4 years experience in product management, along with an MBA and 6 years experience in other marketing and technical positions.

Not sure if that helps.

deji8,

*CPE, Customer Passion Evangelist.
Evangelizing Customers with Passion through Inspirational Presentations.

"Inspired to teach you how to build creative synergy, effective implementation of ideas, marvelous communication techniques and long term relationships"

Your Servant, Deremiah, *CPE

I'm a one person telemarketing shop - the person making your calls has 20+ years sales & marketing experience, plus thousands of personal contacts. This works well if your image is important, you have technical products, you sell to high level decision makers, or you need good market feedback. See www.persist.biz

My personal USP used to be: I smoke to look cool, drink for effect, work to get money to do stuff, and get things."

But I've since given up smoking, so that's out.

On my Personal calling card, I've printed the USP: Darcy Moen, since 1965.

On my joke consulting card, I have a wonderful picture of a fellow with his head up his butt (the wonders of photoshop never cease!) and his neck tie hanging down between his spread legs. I've printed the headline over the image "If this looks like anyone you know, please introduce me". Under the services offered, I've listed, "Lessons on how to find your own ass with both hands, at high noon", "Heads extracted at reasonable rates",and "Butts saved, or your money back".

On my dry cleaning company card, I had my "owners" USP "If you care about clothing as much as I care about dry cleaning, we should talk".

Hope this helps, or at least entertains.

Darcy (Customer Loyalty Network) - ask me how to get everything you can out of the customers you've got (borrowed from Jay Abraham without permission)

;-)