Question

Topic: Other

Non-profit Marketing Department Restructure

Posted by Anonymous on 3/4/2008 at 2:21 PM ET 125 Points
I'm a recently promoted art director for a large non-profit (over 1200 employees) with a 12 member marketing team (designers, copy writers, marketing coordinators, etc). A part of my promotion is to reorganize our structure to make the team more creative and effective.

What are some resources that I should/could tap into to help educate myself on the best way to restructure our department?

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RESPONSES

  • Posted on 3/5/2008 at 8:40 AM Member
    Are you happy with the current team? If so involve them? Get them to pool ideas, form a small task force group to discuss the ideas.

    If you're not happy with some of the team use it as an opportunity to 'strengthen' the department.
  • Posted by CarolBlaha on 3/5/2008 at 9:16 AM Accepted
    I'd look into some project management books. Teams can be functional in structure or project based (or a matrix of both). Functional has team structured by function (the name) and is hierarchical. But project based teams can allowing sharing of the team on several projects at a time. That's a real short answer- but hopefully enough to get you started on where to look.

    Carol
    Sell Well and Prosper tm
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