Question

Topic: Strategy

How To Look For A Spokesman For New Pdt

Posted by Anonymous on 3/8/2008 at 12:32 PM ET 50 Points
My company is launching a new health supplement which completes every women;s need for a healthy and beautiful body. We'd like to look for spokesman for our product with minimum cost. Please advice.
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RESPONSES

  • Posted by L. Duggan on 3/8/2008 at 4:14 PM Accepted
    Word of mouth is a cost effective way to go. Create an event in places where women congregate, contemplate and celebrate. Your women customers would be the most credible spokespeople. Check our blog www.wordofmouthguru.wordpress.com for ideas on how word of mouth works. Good luck.
  • Posted by Jay Hamilton-Roth on 3/9/2008 at 9:49 AM Accepted
    If you had a celebrity, you'd still need a way to get their face in front of your target audience, which would also cost money. You might be able to find a celeb who's a spokesperson for a charity, and offer to donate a % of sales to the same charity.

    Second best solution: find testimonials (before/after pictures) of women that have succesfully used your products.
  • Posted on 3/9/2008 at 10:42 AM Author
    Thank you for your help.
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