Question

Topic: Other

Marketing Policy, Framework And Guidelines

Posted by Anonymous on 500 Points
A relatively new Marketing and Product Development Department was established for a co-operative credit union in a competitive environment (over 100 credit unions).
In the process of developing a policy statement, framework and guidelines that would assist in introducing new products and services to members.
Will appreciate suggestions for drafting the document.
Any assistance in accessing model or similar standard documents will be welcomed.
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