Know-How Exchange : Strategy

I'm looking for ideas on introducing tax software, tax courses and other financial products to the independent tax prepares serving the ethnic communities of NYC. The product we feel can serve as a selling point to have the preparers purchase our product is the cash incentives given to them when they sell our bank products to their customers. Products such as debit cards to deposit the customer's returns, matching loans, credit repair are just some of these products. As a beginning strategy, we plan to explore the usual guerrilla marketing tools, such as local papers, flyer distribution, direct mailing, website marketing ect. I'm looking for something special to add to the mix...